Client’s brand had grown significantly through free content on platforms like YouTube, but this success presented several challenges:
- Monetization Limitations: Reliance on ad revenue from YouTube limited income diversification.
- Audience Transition: Moving a highly engaged audience from free platforms to a premium, branded platform required careful strategy and execution.
- Engagement and Retention: To maintain user interest, the platform needed to offer a premium experience with tailored features, community engagement tools, and exclusive content.
- Operational Scalability: Client required a platform that could integrate seamlessly with her "House of Brands," including merchandise, meal plans, and partner ads, while providing her team with robust content management tools.