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All-in-One Fitness App with Video, Subscriptions & Social Engagement

Our Client is a globally recognized fitness influencer, certified trainer, and entrepreneur. With a focus on providing accessible, engaging, and high-quality fitness and wellness content, she has built a loyal audience of millions.

Country:
Canada
Industries:
Digital Media
Fitness
Social Media App
Technologies:
Next.js
PostgreSQL
Stripe
AWS
Prisma
Whether you are growing an existing business or starting from scratch, Clover Dynamics provides the support you need to succeed
Please read the full case study by downloading a PDF
All-in-One Fitness App with Video, Subscriptions & Social Engagement
The Challenge

Client’s brand had grown significantly through free content on platforms like YouTube, but this success presented several challenges:

  • Monetization Limitations: Reliance on ad revenue from YouTube limited income diversification.
  • Audience Transition: Moving a highly engaged audience from free platforms to a premium, branded platform required careful strategy and execution.
  • Engagement and Retention: To maintain user interest, the platform needed to offer a premium experience with tailored features, community engagement tools, and exclusive content.
  • Operational Scalability: Client required a platform that could integrate seamlessly with her "House of Brands," including merchandise, meal plans, and partner ads, while providing her team with robust content management tools.

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At Clover Dynamics, we believe in building long-term relationships with our clients through exceptional customer experience.
The Solution

To address these challenges, Clover Dynamics developed a custom platform tailored specifically for Client’s audience. This platform provided a seamless digital experience, combining premium content delivery with community-driven features.


Key Innovations:

  • Integrated Monetization Tools:

    • Introduced tiered subscriptions, including pre-launch offers, regular pricing, and one-time purchases for meal plans.
    • Seamless integration of ad-supported video (AVOD) to maximize revenue streams.
  • User-Centric Features:

    • High-quality video streaming with personalized calendars, progress tracking, and favorite playlists.
    • Community tools such as forums, group challenges, and leaderboards to foster a sense of belonging.
  • Scalable and Flexible Platform:

    • Designed with CMS capabilities for easy content uploads, scheduling, and organization.
    • Added integrations for Client’s brand ecosystem, including her merchandise and partner ads.
  • Scalable and Flexible Platform:

    • Offered HD/4K streaming, offline download options, and Apple Watch integration.
    • Layered audio streams with customizable options (e.g., music with or without effects).
The Solution

The features

Membership and Subscription Management
Membership and Subscription Management
High-Quality Streaming
High-Quality Streaming
Community and Engagement Tools
Community and Engagement Tools
Ad-Supported Video (AVOD)
Ad-Supported Video (AVOD)
Progress Tracking
Progress Tracking

The result

  • 01

    The introduction of tiered subscriptions and ad-supported video has diversified revenue streams, reducing reliance on ad revenue from YouTube.

  • 02

    The platform has effectively transitioned a highly engaged audience from free content to a premium experience, enhancing user loyalty.

  • 03

    Community features and tailored content have fostered a vibrant user community, encouraging ongoing participation and retention.

  • 04

    Reduced manual workload for panel clients through automation.

  • 05

    High-quality streaming and personalized features have significantly improved user satisfaction and engagement.

  • 06

    Advanced analytics tools provide valuable insights into

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    Full case study

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On average, our clients reduce their time-to-market by 32% compared to traditional dev teams.

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